Shortly after opening in 2014, Neon Moon has quickly attracted high profile attention. Most recently spotlighted in W Korea and receiving a personal visit from Lazy Oaf's Gemma Shiel. In this interview, Neon Moon's creator Lee Soso opens up about her 'Kidult' romance with Pipi Longstockings, how she accumulated the shop's nostalgic items, and her thoughts on Yeonnam-dong's gentrification.

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